“Welcome To The Fam ☕️✨”
Let's be real: most chai brands feel like they're stuck in 1952. We're here to change the vibe. Chai Family isn't just a name; it's literally us. We're a squad of four siblings and our Dad, obsessed with making sure your daily cup of chai is actually elite. No gatekeeping, no dusty old recipes. just authentic flavours, high-key energy, and the perfect brew for your 3 PM slump. Think of us as your personal chai plug. We're blending tradition with a major glow-up, because honestly? You deserve a chai that hits different.
The Blueprint 👑
DAD
The CEO Of ‘We Have Chai At Home
The man, the myth, the tea-making legend. While we're worried about the aesthetic, Dad is busy making sure the spice ratios are mathematically perfect. He's the original tea sommelier who taught us that a bad cup of chai is a personal choice.
- Vibe: Unmatched wisdom and legendary dad jokes.
- Chai Take: "If it's not boiling, it's not ready."
The Visionary 📈
SON
The ‘I have a spreadsheet for that’ brother
Trying to keep three younger sisters and a Dad in check is a full-time job, but someone has to do it.
He's the bridge between Dad's traditional methods and the brand's big picture goals. He ensures the vibes stay immaculate and the business stays grounded.
- Vibe: Main character energy and Silent leader.
- Chai Take: "Drink it black if you want, but you're missing out."
The Aesthetics 📸
ELDEST DAUGHTER
The Director Of First Impressions
If the website looks fire and the packaging is Instagram-worthy, thank her. She's the reason our chai looks as good as it tastes. She's constantly "scouting locations" (finding new places to drink chai) and making sure we never miss a trend.
- Vibe: Pinterest board come to life.
- Chai Take: "The foam has to be perfect or I'm not posting it."
The Hype Girl ⚡️
MIDDLE DAUGHTER
The Professional Yap-ologist.
She's the reason everyone knows about CHAI FAMILY. Whether she's packing our orders or talking a stranger's ear off at a pop-up, her energy is fuelled purely by chai and chaos. She keeps the mood high and the chai hot.
- Vibe: 100% extrovert and Chaotic neutral.
- Chai Take: "I don't need water, I only need chai."
The Wild Card 🧸
YOUNGEST DAUGHTER
The Resident Chai Critic.
Don't let the "baby of the family" title fool you. she has the highest standards of us all. If a new blend doesn't pass her taste test, it's back to the drawing board. She's the secret weapon who keeps the whole family on their toes.
- Vibe: Low-key savage and Future CEO.
- Chai Take: "More cardamom. Always more cardamom."